History
Disney was founded by Walt and Roy Disney October 16, 1923. Formerly known as the Disney Brothers Cartoon Studio. In 1927 Walt creates the character Mickey Mouse on a plane ride and he immediately trademarks the character. It quickly topped the charts in the American animation industry before taking a turn for travel, television, and live-action film. Soon after it took the name Walt Disney Studios expanding even farther into music, radio, theater, online media, and publishing.
In 1948 Walt Disney comes up with the idea to create a theme park called “Mickey Mouse Park” and on July 17, 1955 that dream became a reality when Disneyland opened.
In 1948 Walt Disney comes up with the idea to create a theme park called “Mickey Mouse Park” and on July 17, 1955 that dream became a reality when Disneyland opened.
Products
Disney Products include apparel, books, fine art, toys, and movies. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products.
Location
Disney is an international company. Disney has 11 parks located around the world, including: the United States, France, Japan, and Hong Kong. Although Disney distributes around the world its main consumers belong to the U.S. and Canada. However its headquarters are located in Burbank, California.
Culture
Disney strives to inspire others with imagination and bring hope, laughter, and smiles to those who need it most. To do so, Disney focuses on innovation, quality, community, storytelling, optimism and decency.
Disney strongly believes in making dreams come true and having fun. And to do so you must start with your employees. Who else has a basketball court hidden inside the Matterhorn just for their employees?
Disney strongly believes in making dreams come true and having fun. And to do so you must start with your employees. Who else has a basketball court hidden inside the Matterhorn just for their employees?
Stage of Ethics
Disney is a stage one company on Lawrence Kohlberg’s stages of ethical reasoning. Disney strongly believes in following the rules so that everybody can have an enjoyable time at the park.
Code of Ethics
Disney has a 44 page long code of ethics that is given to their employees. Although the code is very extensive it is neatly organized with pictures of the amazing moments that happen at Disney.
The code of ethics is an extensive document consisting of their standards: integrity, trust, teamwork, honesty, playing by the rules, and respect. The code discusses a lot about diversity and being hospitable to all guests.
The code of ethics is an extensive document consisting of their standards: integrity, trust, teamwork, honesty, playing by the rules, and respect. The code discusses a lot about diversity and being hospitable to all guests.
Research and Development is the most important function to Disney. Disney strives to create another universe for its visitors. They want to make people believe that it truly is magic. Next is marketing, Disney creates new TV shows and movies multiple times a year. To get viewers Disney must first get peoples attention.
Human Resources
Human Resources maintain the relationship between the company and its employees. Human resources ultimately fit into the 3 levels because it maintains an ethical environment for the company to strive.
Disney’s human resources have a lead role. HR is truly the core of the Disney Company. Some of its tasks include but are not limited to talent planning, employee communications, labor relations, and benefits. Without Human resources the company wouldn’t have employees or any of the Disney stars you see today.
Disney’s human resources have a lead role. HR is truly the core of the Disney Company. Some of its tasks include but are not limited to talent planning, employee communications, labor relations, and benefits. Without Human resources the company wouldn’t have employees or any of the Disney stars you see today.
Conflict of Interest
A conflict of interest is a situation in which a person has an obligation to more than one person or organization, but cannot do justice due to the adverse interests of both parties. Disney has a carefully articulated conflict of interest section in their code of ethics.
Disney’s code of ethics states that each employee has an obligation to make decisions on their behalf unless there is a personal conflict involved. Disney prohibits employees from doing business with family members, asking others to do something that is prohibited, investing in other companies, and when given financial responsibility to no benefit one self.
Disney’s code of ethics states that each employee has an obligation to make decisions on their behalf unless there is a personal conflict involved. Disney prohibits employees from doing business with family members, asking others to do something that is prohibited, investing in other companies, and when given financial responsibility to no benefit one self.
Triple Bottom Line
Triple Bottom Line is a method of reporting that incorporates three subjects: social, environmental, and financial responsibilities. Disney is strongly for Triple Bottom Line reporting. They believe that being a good corporate citizen is not only the right thing to do, but beneficial to their guests. Disney updates their Triple Bottom Line every year around September.
Corporate Social Responsibility
I would categorize Disney’s corporate social responsibility as altruistic. Disney truly cares about other people’s happiness and well-being. Disney has even been awarded in their CSR activities such as employee volunteer programs and charity donations.
Disney strives to make the younger generations understand the importance of taking care of the environment. To do so, Disney created “Friends for Change” and had stars such as Demi Lovato and the Jonas Brothers discuss the importance of keeping the planet green. Disney donated up to a million dollars to this cause.
Disney strives to make the younger generations understand the importance of taking care of the environment. To do so, Disney created “Friends for Change” and had stars such as Demi Lovato and the Jonas Brothers discuss the importance of keeping the planet green. Disney donated up to a million dollars to this cause.
Revolution of Company
Disney is at a level one due to people recently abusing the system Disney has discontinued allowing disabled people and their families skip the line on a ride.
Because families have been hiring disabled people to go to the park with them and act as if they are family Disney has decided to take away their rights to cut the line. Now Disney gives people with disabled passes times to where the wait time is short so they can skip the line. Only during these times do disabled people get to skip the line.
Because families have been hiring disabled people to go to the park with them and act as if they are family Disney has decided to take away their rights to cut the line. Now Disney gives people with disabled passes times to where the wait time is short so they can skip the line. Only during these times do disabled people get to skip the line.
Corporate Governance
Disney has evidence of effective corporate governance. Disney limits its boars to 9-21 members but try to keep it limited to 13 directors.
There are 22 questions for when choosing your board. One question is “Does your nominating committee rather than the CEO direct the search for new board members and invite candidates to stand for election?” The board is responsible for selecting its own members. When selecting director the board gives highest priority to those most qualified then the board votes for its newest members. Another question is “Do the outside directors meet without management on a regular basis?” Disney’s Audit, Compensation, Governance, and Nominating committees are composed of all independent directors and they meet without management on a regular basis.
Disney’s only problem is that at least half of their directors should be independent whereas the 22 questions state that there should be 3 or more outside director for every insider.
There are 22 questions for when choosing your board. One question is “Does your nominating committee rather than the CEO direct the search for new board members and invite candidates to stand for election?” The board is responsible for selecting its own members. When selecting director the board gives highest priority to those most qualified then the board votes for its newest members. Another question is “Do the outside directors meet without management on a regular basis?” Disney’s Audit, Compensation, Governance, and Nominating committees are composed of all independent directors and they meet without management on a regular basis.
Disney’s only problem is that at least half of their directors should be independent whereas the 22 questions state that there should be 3 or more outside director for every insider.